Showing posts with label patent medicine. Show all posts
Showing posts with label patent medicine. Show all posts

Tuesday, June 18, 2013

Dr. Liebig's Lost Manhood Restorer #western #amreading #humor #romance

Every once in a while, research tosses me a gem and there's no way I can pass it up.  So it was with Dr. Liebig's Lost Manhood Restorer.  When I saw the ad in an 1885 newspaper, there's no way I could pass this one up.

The scene I'd just written in Much Ado About Marshals had the town gossip all huffy because she didn't think taxpayers' money should go to the new town marshal. 
“And while we’re speaking, I’d like to voice my protestations of hiring a wounded marshal. Half a man, he is, not being able to walk and all. I certainly do not approve of city monies going toward paying a man who isn’t capable of satisfactorily performing his duties.”
  The new marshal was, indeed, wounded, and the heroine--who'd vowed to marry him--took it upon herself to heal him as quickly as possible.

To back up a little, the book is about Daisy, who wants to be a lady detective, but she's stuck in a dinky town in Owyhee County, Idaho Territory.  Worse, her parents are insisting she marry.  What to do?  Ever enterprising, she cooks up a plan to build a new jail (the town did) and hire a new marshal.  Then she plans to marry him.

But the new marshal arrives wounded, and what she doesn't know is he's not the man she hired at all--this man is wanted for robbing the bank in Silver City.  What's more, her sister was working in that bank and she's the one who shot him!  But he goes along with it, mostly because he's wounded and can't get away.  

Now to get back to Daisy's dilemma.  Here's the scene.  She needs the drool-worthy new marshal to get back on his feet in a hurry, and while she's stocking shelves in her father's store, she sees a bottle of Dr. Liebig's Lost Manhood Restorer.
“Sarah, I think we have our answer! Listen to this. “Nervous Debility, Impotency, Seminal Losses, Physical Weakness, Failing Memory, Weak Eyes, Stunted Development, Impediments to Marriage, etc. from excesses or youthful follies, or any cause, speedily, safely and privately cured.”

“He doesn’t look too nervous.”

“No, but maybe he doesn’t show it.” Daisy concentrated on the next word, trying to decipher its meaning. “Do you suppose Impotency means general weakness? After all if a medicine is potent, that means it’s strong. So impotency would mean that a man has lost his strength.”

Sarah nodded. “Must be. And he can’t be all that strong with a hole in his leg.” She picked up another bottle, unwrapped it, and studied the label. “Why on earth do you need a cure for not wanting to be a preacher?”

“Huh?”

“Well,” Sarah explained, “it says Seminal Losses. I guess that must refer to men who have quit seminary school.”

Daisy shrugged. She didn’t know, either, so she studied the label again. “This medicine sounds like just the thing to speed his recovery, especially if it removes any Impediments to Marriage—although I don’t know how on earth it could do that. Mama says love potions are hoaxes.”

“But it couldn’t hurt.”

“It might help.” Daisy stuffed a bottle in her apron pocket. 

“How are you planning to pay for it? Aren’t you going to tell your Dad?”

Daisy shook her head. “He won’t mind. I’ll just record it in the account book.” Where, she didn’t know — maybe on Mrs. Courtney’s account, but she wasn’t about to let her father in on her plans to marry the marshal until she had him bagged good and proper.
I couldn't copy the entire advertisement because the original was longer than letter-size, and the copier would only copy that much.

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Thursday, October 6, 2011

Patent Medicines: Strong Stuff!


by Jacquie Rogers
Copyright © 2009-2011 Jacquie Rogers


The labels carried wild promises but no list of ingredients. Patent medicines were ubiquitous in the 1800s, partly because medical science had made advances and partly because the search for health exceeded medical science's capabilities.  What a goldmine for stories!

These elixirs, creams, and compresses were made from any number of ingredients, ranging from vegetable juice to narcotics. Remember, there were no drug laws in the USA until after the turn of the 20th Century. When a patient took a dose of patent medicine, he or she could be taking opium, alcohol, mandrake, belladonna, marijuana, or extracts from hellebore, henbane, datura, and hemlock.



The term "patent medicine" refers to a product with a proprietary list of ingredients and sold directly to the public, not that the medicine was patented. Some of these products originated as old family recipes, but some manufacturers were a bit more mercenary in the development of their tonics. The quest for the almighty dollar soon surpassed any anecdotal or scientific basis for these medicines, and the patent medicine business became a huge economic force.


Tired of Viagra ads? Believe me, these ads certainly aren't new. Here's one of my favorite patent medicine ads, taken from The Owyhee Avalanche in the 1880s:



*************************************
LOST MANHOOD RESTORED
*************************************

THE DR. LIEBIG Private Dispensary
400 Geary St. San Francisco, Cal
Conducted by qualified physicians and surgeons--regular graduates. The Oldest Specialists in the United States, whose LIFE-LONG EXPERIENCE, perfect method and pure medicine, insure SPEEDY and PERMANENT CURES of all Private Chronic and Nervous Diseases. Affections of the Blood, Skin, Kidneys, Bladder, Eruptions, Ulcers, Old Sores, Swelling of the Glands, Sore Mouth, Throat, permanently cured and eradicated from the system for life. NERVOUS Debility, Impotency, Seminal Losses, Sexual Decay, Mental and Physical Weakness, Failing Memory, Weak Eyes, Stunted Development, Impediments to Marriage, etc. from excesses or youthful follies, or any cause, speedily, safely and privately cured.

Young, Middle-Aged and Old men, and all who need medical skill and experience, consult the old European Physician at once. His opinion costs nothing and may save future misery and shame. When inconvenient to visit the city for treatment, medicines can be sent everywhere by express, free from observation. It is self-evident that a physician who gives his whole attention to a class of diseases attains great skill, and physicians throughout the country, knowing this, frequently recommend difficult cases to the Oldest Specialist, by whom every Known good remedy is used. The Doctor's Age and experience make his opinion of Supreme Importance.


...and it goes on and on!  I couldn't resist this one--yes, I used it in Much Ado About Marshals.  I managed to squeeze in a few more, too.  Hostetter's Stomach Bitters was another favorite.  But the cash cow would soon be dried up.  Abuse of such strong ingredients couldn't go on.


The patent medicine industry was brought to its knees shortly after the turn of the 20th Century. From the Food and Drug Administration:
A few muckraking journalists helped expose the red clauses, the false testimonials, the nostrums laden with harmful ingredients, the unfounded cures for cancer, tuberculosis, syphilis, narcotic addiction, and a host of other serious as well as self-limited diseases. The most influential work in this genre was the series by Samuel Hopkins Adams that appeared in Collier's on October 7, 1905, entitled "The Great American Fraud." Adams published ten articles in the series, which concluded in February 1906; he followed it up with another series on doctors who advertised fake clinics. The shocking stories of the patent medicine menace were accompanied by startling images, such as "Death's Laboratory."
Good health to you!

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